Pengaruh Kualitas Produk, Harga, Pelayanan dan Lokasi Terhadap Keputusan Membeli

Yandi, Ferdi Silva; Kurniawan, Hady Chandra; Purba, Antony Stefanus

dc.contributor.author	Kurniawan, Hady Chandra
dc.contributor.author	Purba, Antony Stefanus
dc.contributor.author	Yandi, Ferdi Silva
dc.date.accessioned	2018-02-28T04:26:56Z
dc.date.available	2018-02-28T04:26:56Z
dc.date.issued	2018-02
dc.identifier.issn	2598-2788
dc.identifier.uri	http://repository.matanauniversity.ac.id:8080/xmlui/handle/123456789/195
dc.description.abstract	This study aims to examine the effect of product quality, price, service to buying decision. This research was conducted by questionnaire method. Data were obtained from 100 (one hundred) respondents obtained through non probability sampling technique. The object of this research is Pisa Restaurant Kafe Menteng Jakarta. The method of analysis used in this study is multiple regression analysis. The results of this study indicate that the variables that have a significant influence on the decision to stay is the quality of products, services, and location. While prices negatively affect the buying decision. Keywords: product quality, price, service and buying decision	en_US
dc.language.iso	id	en_US
dc.publisher	Universitas Matana	en_US
dc.title	Pengaruh Kualitas Produk, Harga, Pelayanan dan Lokasi Terhadap Keputusan Membeli	en_US
dc.type	Article	en_US