http://repository.matanauniversity.ac.id:8080/xmlui/123456789/76 2026-06-10T08:14:19Z http://repository.matanauniversity.ac.id:8080/xmlui/123456789/87 Pengaruh Service Quality terhadap Kepuasan Nasabah Bank Umum Syariah di Gading Serpong Tehubijuluw, Alexis Mario; Munthe, Nurhasianna Artha Service quality on customer satisfaction Islamic banking will be the main objective in this study because of the level of the increasingly sharp competition among banking company in Indonesia. From these statements, in this study will now study the impact of service quality on customer satisfaction Islamic banks in Gading Serpong, using a dimensional approach service quality consists of physical evidence(tangibles), reliability (reliability), responsiveness (responsiveness), guarantees (assurance) and attention (empathy). Research was conducted on Islamic banks in Indonesia with operations in Gading Serpong. From these results it can be seen that the variables of service quality is empathy positive and significant impact on customer satisfaction Islamic banks in Gading Serpong, responsiveness, tangible and assurance effect on customer satisfaction while reliability dimension there is no positive effect on customer satisfaction Islamic banks in Gading Serpong. This proves that the coefficient of determination (R ²) to the satisfaction of the customer at 0.569. It shows 56.9% variable empathy, responsiveness, tangible, assurance can influence customer satisfaction significantly. 2016-11-01T00:00:00Z http://repository.matanauniversity.ac.id:8080/xmlui/123456789/86 The Impact of Tourism Toward International Trade Puspitasari, Veny Anindya; Hendratono, Tonny The implementation of ASEAN Economic Community (AEC) at the beginning of 2016 has become the big challenges for the labor market in Indonesia. However, AEC can be seen as an opportunity for those who have the readiness to face this greater openness. The government assess that workers in tourism sector was the most prepared sector to face this economic issue in terms of quality and quantity. It implies that tourism has become the locomotive of Indonesia economic growth. This potential has appeared because it is related indirectly or directly with various sectors of industry. Tourism sector has been proven contributed to foreign exchange of the state, develop the private sectors, improve the performance of infrastructure sector, and create job opportunities. In addition, the tourism sectors are also able to increase international trade of Indonesia. Nevertheless, the government must pay attention to the linkage between tourism sectors with international trade. Hence, this study attempts to see how tourism sectors influence Indonesian exports and imports. The theory will base the research. By focusing on the theory the comparative excellences and Heckscher-Ohlin, the analysis will be aimed to see the correlation between tourism and international trade. In the analysis the researcher will be use Error Correction Model (ECM) in order to know how the correlation happened both in short term as well as in the long term and how correction fluctuations can be carried on. 2016-11-01T00:00:00Z http://repository.matanauniversity.ac.id:8080/xmlui/123456789/85 Perbandingan Metode CAPM dan APT Dalam Memprediksi Return Saham di JII Periode 2011-2015 Kurniasari, Florentina; Phenniko, Virdy Tri Equilibrium model CAPM (Capital Asset Pricing Model) and APT (Arbitrage Pricing Theory) is one of the alternative tool that is used by investors to predict stock returns, but until now they are still a debate about the level of accuracy that is which model is more accurate in predicting stock returns , This study aimed to analyze the comparison of the accuracy of CAPM and APT in predicting stock returns. In predicting stock returns, CAPM uses one factor that the market return, while APT uses four macroeconomic factors, namely inflation, SBI interest rate, the rupiah exchange rate against the dollar, and the money supply. The study population was the whole monthly stock returns of companies listed in the Jakarta Islamic Index (JII). The sample was 12 monthly stock returns are registered continuously during the period 2011-2015. This study shows that there are significant differences in accuracy between CAPM and APT models in predicting stock returns of companies listed in JII, where CAPM method is more accurate than the method MADCAPM APT value (0.0035) is smaller than the value MADAPT (0.0102). 2016-11-01T00:00:00Z http://repository.matanauniversity.ac.id:8080/xmlui/123456789/84 Pengaruh Brand Image Lining Terhadap Purchase Intention pada Bulu Tangkis Mahasiswa PTS di Gading Serpong Mulyandi, M. Rachman; Tanomi, Ardi Septian With the growing world of sports today especially in badminton, badminton brand requires manufacturers to continue to innovate products to expand and grow its market share. Various marketing strategies have been carried out by the Li-Ning brand to strengthen its brand image in the minds of consumers. Expected various strategies that have been made by Li-Ning is able to strengthen the positive image of Li-Ning and maintain leadership in Li-Ning as one of the leading brand badminton the most desirable, and which lead to brand image can affect consumers in making purchasing decisions that have an impact on increase purchase intention of brand Li-Ning. The purpose of this study was to determine the effect of variables Brand Image on Purchase Intention. The sampling technique used is Probability Sampling, using a type of stratified sampling. The sample in this study is the student badminton club in Gading Serpong PTS. The data obtained were processed using SPSS 19 for Windows Evaluation Version. The analysis showed that each variable brand image capable of affecting Purchase Intention. 2016-11-01T00:00:00Z