http://repository.matanauniversity.ac.id:8080/xmlui/123456789/279 2026-06-10T07:58:47Z http://repository.matanauniversity.ac.id:8080/xmlui/123456789/284 Hubungan Kepemimpinan Transformasional dan Motivasi Kerja dengan Produktivitas Kerja Karyawan pada Koperasi Ampplantation Sumatera Barat Mastarida, Friska The objective of the research is to determine relationship and impact between transformational leadership, work motivation of organization toward job employee’s job of productivity. The research was conducted at Koperasi AMP Plantation 2017 with n = 68. Data analysis using simple linear regresion, multiple linear regression, simple correlation, and partial correlation. The research are as follows : (1) there is positive correlation and significant between transformational leadership (X1) toward job employee of productivity (Y) with the coefficient ry1= 0,831 and Y = 28.770 + 0.688 X1 + e, (2) there is positive correlation and significant climate organization (X2) toward job employee of productivity (Y) with the coefficient ry2= 0,734 and Y = Y = 36.828 + 0.777X2+ e, (3) there is positive correlation and significant between tranformational leadership (X1) and climate or enviroment organization (X2) toward job employee’s productivity (Y) with the coefficient ry3= 0,895 and Y = 20.979+ 0.318 X1+ 0.515 X2 + e. Based on the result of reserch, when reviewing the relationship between tranformational leadership and work motivation toward job productivity. So, the implementation of the finding so this study is that companies must be able to maintainan and improve employee work productivity with transformational leadershipstyles such as leaders. 2018-03-26T00:00:00Z http://repository.matanauniversity.ac.id:8080/xmlui/123456789/283 Pengaruh Media Sosial Marketing terhadap Loyalitas Konsumen Adrenaline Counter Steven, Steven; Sani, Estika Paramita The digital marketing competition is now increasingly tight. The use of social media can be a strategy that can be used by companies. Adrenaline Counter is a company in the form of bicycle showrooms. Both are actively using social media to do bicycle marketing and communicate with consumers to gain consumer loyalty. There is a positive influence on consumer loyalty when companies conduct profitable campaigns, relevant content, popular content, frequency of updating content, various platforms and applications on social media. This study conducted a test related to the relationship between the influence of social media and consumer loyalty using simple linear regression analysis. Respondents from this study were active adrenaline counter consumers and those who followed the official Adrenaline Counter Facebook account. Data collection was conducted using a questionnaire distributed. The results of the t test prove a profitable campaign with a value of 2.525 t count and frequency of updating content with a t count of 3.609 has a significant influence on consumer loyalty. Whereas the relevant content of the value of t count 0.977 does not have a significant effect on consumer loyalty and the popular content of t count 2.615 has a significant effect on consumer loyalty. And the results of the f test with an f count of 24,314 proved that the independent variables simultaneously affect consumer loyalty. 2018-03-26T00:00:00Z http://repository.matanauniversity.ac.id:8080/xmlui/123456789/282 Pengaruh Ukuran Perusahaan dan Ukuran KAP terhadap Audit Delay Effendi, Bahtiar This study aims to examine the effect of firm size and KAP size on audit delay on consumer goods companies listing on Indonesia Stock Exchange (IDX) in 2011-2016. The population of this research is all consumer goods companies in Indonesia in 2011-2016. The number of samples of 30 consumer goods companies, selected using purposive sampling method. This study uses data collected from Indonesian Stock Exchange (IDX) in 2011-2016 and also from each company web. By using multiple regression analysis as research method and result of this research revealed that simultaneously found significant influence between firm size and KAP size to audit delay and also found result partially that firm size and KAP size have no effect to audit delay. 2018-03-26T00:00:00Z http://repository.matanauniversity.ac.id:8080/xmlui/123456789/281 Pengaruh Internet Marketing terhadap Keputusan Pembelian Online di Lazada Selvy, Selvy; Mulyandi, M. Rachman Technological development has a big impact on marketing. Currently marketing is supported by internet that provides easy, fast and low cost access. This study presents a model of internet marketing as an evolution of trade. The purpose of this study was to examine the effect of internet marketing on purchasing decisions. Some variables are arranged to build a model, namely search engine optimization, online advertisement, pay per click campaigns, e-commerce, online permission marketing and promotional e-mail, then tested against online purchasing decisions. This study uses quantitative methods and is measured by statistical methods of validity & reliability testing, classical assumption test, simple linear regression test, F test t test and determination coefficient test. The results show that internet marketing has an simultaneous effect on online purchasing decisions. E-commerce and promotional email variables have a partial effect. The suggestion for Lazada is to improve your promotional email strategy and e-commerce because it has an influence on online purchasing decisions. Through Lazada e-mail can deliver messages personally to consumers and through e-commerce system Lazada can be more effective and efficient in increasing profits so that customer loyalty can be achieved. 2018-03-26T00:00:00Z